Our mission
Revolutionize pregnancy care to radically improve maternal and fetal outcomes
Continuous fetal monitoring, powered by next-generation consumer wearables for pregnancy.
The challenge
A critical gap in pregnancy monitoring
Despite advances in prenatal care, stillbirth rates in developed nations have remained largely unchanged for two decades. We know that additional monitoring reduces stillbirths and adverse outcomes – but it's currently only available in-hospital and to a small fraction of parents.
Why early detection matters
Current prenatal care relies on periodic snapshots; ultrasounds every few weeks, occasional non-stress tests. Yet conditions like fetal growth restriction (FGR) develop gradually, and warning signs often emerge between clinical visits.
Research shows that when FGR is detected early, outcomes improve dramatically; detection roughly halves stillbirth risk. But with limited sonographer availability, most women receive only 2–3 ultrasounds throughout pregnancy, leaving dangerous conditions unidentified.
The kick counting problem
Today, most mothers’ primary tool for monitoring their baby is “kick counting” – tracking fetal movements manually. But this method is time-intensive, subjective, and by the time movement patterns change noticeably, it’s often too late for intervention.
"There is urgent need to improve detection and monitoring of FGR to improve outcomes. Short-term recordings limit their utility."
Impact of antenatal FGR detection on stillbirth rates
Source: Gardosi et al., BMJ 2013 (n = 92,218 pregnancies).
Methodological note
Improved outcomes in detected cases are largely due to earlier, well-timed delivery (median 10 days earlier than undetected cases). This is an observational association, not a causal claim about any single intervention.
Consumer research
What parents are asking for
50% of mothers worry about fetal movement during pregnancy and ~10% go to hospital at some point just for reassurance.
Here’s what expectant parents told us they want: